Just like with any business, it’s crucial to market your laundromat to keep the customers coming! Sure, you can put up a clear sign on your location and invest in laundromat digital marketing agencies like Spynr to help with your social media. But there are many other essentials you should take note of and have to grow your laundromat further!
Here’s a list of advertising and marketing essentials your laundromat will need.
1. A Grand Opening
Whether you’re a new business or have just renovated or opened a new branch, you’ll want to host a grand opening to have curious passersby check out what you have to offer. It will even be better if you offer giveaways or promos or partner with neighborhood businesses to increase the attention!
2. Customer Profile
When you know your audience well, you’ll know where to find them. To do this, you should learn more about the demographics and psychographics of those living in the area of your business.
For example, if the customer profile consists of a lot of young families, you can create a laundromat marketing strategy that targets them and has them interested in your business. In this case, you can make a donation to the local school auction.
Or let’s say your customer profile are mostly millennials. You can partner up with a local coffee shop to distribute coupons and flyers to drive potential traffic.
3. Google Business Listing
A local search presence is crucial and you can start gaining one through your Google Business Profile, where people can find your business through the search engine or Google Maps.
When you claim your business on Google Business and provided all the necessary information, you can gain more traction from people who look for laundromats within your area. Don’t forget to add more than just your business name. Add your contact details, address, business hours, photos, and promotional offers to further convince people to choose your laundromat!
4. Loyalty Programs
Reward programs encouraging customers to return is effective for the laundromat business model. You can opt to give card systems for customers to collect points they can redeem for discounts, bonus credit, or free use of laundry equipment.
5. Community Events
Partner with a local charity, which can get your business name out there and get you publicity coverage. There are other ways to become more involved in the community, such as sponsoring children’s sprots teams, giving back to the homeless shelter, or offering free cleaning services for the local law enforcement.
6. Free Content
Not only will informative content engage people and increase interest in your business, but it can also help with your SEO efforts. When you post content with proper keyword usage, your page will rank higher on search engine results pages, which will help you gain even more readers and followers on your site.
Wrapping It Up
Make sure you have these essentials and begin seeing your laundromat grow!